Study the standard.
I pay attention to how leading fashion, jewelry, and accessories houses approach their categories. The aim is to recognize what excellent execution requires, not borrow another brand’s identity.
ABOUT DELAUX / A NOTE FROM THE DESIGNER
It Begins
It Begins
With Intention.
WHY THE WEBSITE MATTERS
A brand can spend years getting its product right. Its website should carry that same standard. I examine how the collection is represented online, where the presentation falls short, and which decisions deserve more care.
01 THE FIRST REVIEW
What I examine first.
A website can look polished in a screenshot and still be difficult to shop.
I use it the way a customer would: opening menus, comparing products, switching sizes, and reviewing the bag. I look for slow responses, missing information, inconsistent presentation, and actions that don't work as they should.
What I find becomes a list of priorities. Some things need refining, some need rebuilding, and some are best left alone. The aim is to fix what holds the experience back without losing what makes the brand recognizable.
02 THE PROCESS
Every element has toearn its place.
Choose what truly helps.
A watch may need a closer view of its case; a garment may need precise fit guidance. I choose features around questions buyers actually have, rather than a list of effects to show off.
Refine the entire experience.
I review desktop and mobile together. The pacing of a page, the clarity of its type, and the response of each control should all feel like they belong to the same brand.
03 / THE DETAILS
The work you maynever notice.
I would test an animation 89 times to perfect it, even if it only lasts half a second.
Text sizing, font choice, timing, spacing, and the way one interaction moves into the next all matter. When those decisions are right, the customer doesn't have to stop and think about them.
THE STANDARD
Considered from the first decision to the final detail.
A portfolio shows the result. It cannot always show the questions, tests, and refinements behind it. I consider the work ready only after every section has been reviewed—both for how it looks and how it behaves.